It’s All About the Why

“It’s not what you do, it’s why you do it that matters.”

This is the message of a TED talk Council member Steve Benson shared at our May meeting. In the video, Simon Sinek observed how companies that market an aspiration or outcome are more successful than those promoting a product. (

I was wishing Mr. Sinek’s video had preceded this recent conversation with a friend in Atlanta:

ME: Starting around July 1st, Mount Calvary is finally upgrading the parking lot and restrooms. Parishioners will have to put up with construction dust and alternate facilities until it’s done in 6-8 weeks. But at least there are no porta-potties.

HE: Seriously?

ME: You betcha. We have amazingly generous members, a talented finance committee, and a Leadership team who knows how to work the City permit process.

HE: I know Jesus was born in a stable, but don’t you think bathrooms and a car park is taking the stall concept a bit too far?

ME: (long pause). So how about them Twins?

HE: Don’t you mean Braves?

Not one of my better exchanges. Perhaps I would have been more successful explaining why these Mission Forward investments are so important.

Mount Calvary is an open and welcoming congregation. That message of accommodation demands a place for everyone, including within our parking lot. We want to welcome congregants to a church, not a bank. We wish to uplift the spirit without a Sunday demolition derby. We strive to strengthen our Kowalski/Oppidan partnership with simplified lot sharing. We long to be a better neighbor offering improved parking facilities to Excelsior visitors. We seek to enrich our invitation to community groups enjoying our building.

Likewise, we want everyone that enters our facility to feel comfortable and safe. It is bad enough that regulars must trek to the restroom. Consider the quest required of infrequent visitors. Also, by eliminating traffic through the preschool, we enable improved security for our kids.

As with all construction projects, July and August will be a bit challenging. Please accept our apologies if your favorite parking space is a crater or your restroom journey is a bit elongated. We appreciate your patience as we work to extend Mount Calvary’s warm embrace.

Questions? Write me at

Doug Affinito,
Council President